Penguin Retro House

Develop a new merchandise identity for Penguin, to appeal to Gen Z readers. Give examples of at least 3 different merchandise products, and showcase a coherent brand identity that speaks to who Penguin is now and what Gen Z want to see. The kind of merchandise is up to you (anything except food or clothing). But no matter what form, it should exist to enhance the reading experience in some way. For example, traditional products have been notebooks to jot down quotes, cushions to sit on as you read, bags to carry your books. in, even chairs to relax in...And whatever you pick should be relevant to your audience.